Made for the Moment.

We’re made for celebrations.
We’re made for the first day of school and the last day of work.
We’re made for family time, me time, time after time.
We’re made for making it better until we get it right.
We’re made for connections,
For commitments to doing better,
for being better,
For something worth believing in.
We’re made to bring people together.
We’re made for this.

Our Values

We're unapologetically optimistic.
We do what's right, not what's easiest.
We're obsessed with improvement.
We're not afraid to ask why.
We put the customer at the heart of everything we do.
We share our successes.

The secret to our success...

Quality and agility

We ensure that we have high observance levels of our product quality and can make changes far quicker than corporate bodies.

Dot the I's and cross the T's

We sign mutual documents agreeing that we completely understand the requirements of each product before going into mass production.

One vision

We've built solid relationships with suppliers across the globe. They share our vision in producing the highest quality products. We insist on control inspections to ensure what comes out of their factory is exactly what we're looking for.

Iterate, Iterate, Iterate

We go through various sample phases until we're certain we’ve got it right.

We're in this together

Together with our suppliers, we brainstorm to find solutions and present an optimal product.

The difference between need and want

We also identify what customers are truly after and work to make their ideas a reality.

The good, the bad and the ugly

We identify what's wrong, why it’s wrong and what we can do to make it better.

Feedback makes our world go round

We start by listening to consumer’s direct feedback, harvesting reams and reams of reviews from both our own products and our competitors.

Us by numbers
1
7
12
3
1000
1000
200
6
million
30 team members and counting
7 years on the redfits journey
12 countries shopping with us
3 more territories in the pipeline
1000 products in our portfolio
1000 retail stores stock us in 18 countries
200 containers shipped globally in 2021
6,000,000 products sold
DRAG